Best Cities

Topic: Forum Enhances Event Management
Date: XXX

Overcoming Operational Challenges

The Best Cities Global Forum in Dublin, Ireland, partners with organisations like Failte Ireland to deliver exceptional tourist experiences. Despite their efforts, they struggled with managing large events and memberships. Inefficient registrations, outdated customer personas, and declining engagement threatened their growth. Seeking innovation, Best Cities turned to Mark Kelly AI for expert support.

A Transformative AI Workshop

On Saturday, 25th January, Mark Kelly delivered his keynote and led the “AI: The Road Less Stupid” workshop at The Radisson Hotel on Golden Lane. This interactive session made AI practical for senior leaders, focusing on real-world applications in event management.

Why Mark Kelly AI? Best Cities chose Mark Kelly AI for his tailored, hands-on approach and extensive expertise, backed by insights from over 650 AI use cases and 700 AI leader interviews.

Workshop Implementation
  • Interactive Keynote: Mark shared key insights from his research on current AI applications.
  • Hands-On Workshop: Participants formed six teams to brainstorm AI solutions for event registrations, customer personas, and membership management.
  • Practical Demonstrations: Real-world scenarios showed how AI can streamline operations and boost engagement.

Achieving Remarkable Results

The workshop delivered immediate and impactful outcomes:

  • Streamlined Operations: AI optimised event registrations, reducing manual tasks and enhancing attendee experiences.
  • Enhanced Member Engagement: Improved customer personas enabled more targeted outreach, increasing renewals.
  • Empowered Team Members: Participants felt more confident using AI tools, fostering innovation and efficiency.
  • Ethical AI Use: Discussions on AI governance sparked conversations on responsible innovation.
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Looking Ahead

Building on the workshop’s success, Best Cities plans to:

  • Integrate Advanced AI Solutions: Implement sophisticated AI in core operations and customer analytics.
  • Expand Training Programmes: Offer AI literacy training to mid-level managers and other departments.
  • Share Knowledge: Host webinars to share insights with partners and clients.

The AI Advantage​

Best Cities Global Forum’s collaboration with Mark Kelly AI highlights AI’s transformative potential in event management. Their journey demonstrates how strategic AI training can achieve operational excellence, improved customer engagement, and an empowered workforce. This success story inspires other organisations to harness AI for sustainable growth and enhanced service delivery.

Advice for Other Organisations

Best Cities recommends investing in AI training for organisations facing operational inefficiencies or customer engagement challenges. Partnering with experienced trainers like Mark Kelly AI can deliver immediate improvements and build a robust, future-ready AI strategy.

About Mark Kelly AI​

Mark Kelly AI empowers organisations with the knowledge and tools to leverage artificial intelligence. Through customised training programmes, expert-led workshops, and comprehensive support, Mark Kelly AI helps businesses achieve operational excellence and drive sustainable growth in the digital age.