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I recently had the pleasure of joining Bobby Kerr on Down To Business Radio, Ireland’s leading business programme, to discuss the transformative power of Artificial Intelligence. It was a lively conversation covering everything from the democratisation of AI to the upcoming EU AI Act, and I wanted to share some key takeaways with you.
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One of the most exciting developments in the AI landscape is the rise of solutions like DeepSeek. Offering comparable capabilities to top-tier US tech companies at a mere fraction of the cost, DeepSeek’s rapid adoption and impressive app store rankings demonstrate the increasing accessibility of powerful AI. This democratisation is a game-changer, putting advanced tools in the hands of businesses of all sizes and accelerating the pace of innovation. However data transparency and governance remain.
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‘ ; it’s already transforming how businesses operate across various functions:
: Real-time personalisation, powered by AI, is enabling businesses to create more meaningful interactions with their customers, strengthening relationships and driving loyalty. Imagine tailored marketing campaigns that anticipate customer needs before they’re even expressed.
: AI-powered customer service solutions are making it possible to provide personalised experiences at scale. This means faster response times, more effective problem-solving, and happier customers.
: Automation, driven by AI, is streamlining internal processes, from contract management to employee development. This frees up valuable resources, reduces errors, and allows teams to focus on higher-value tasks.
: AI is enhancing digital interactions for both customers and employees. From intuitive website navigation to personalised learning platforms, AI is creating more engaging and satisfying experiences.
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Looking ahead, the EU AI Act, set to take effect in February 2025, will be a significant development. This legislation will establish important standards for responsible AI development and use, emphasising the crucial need for AI literacy. Businesses must proactively prepare for these regulations to ensure ethical and compliant AI integration. Understanding these requirements will be vital for navigating the evolving AI landscape.
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We’re at a pivotal moment in the evolution of business. AI is no longer simply about cutting costs; it’s about reimagining what’s possible. Organisations that embrace the transformative potential of AI while prioritising responsible practices will be the leaders of tomorrow. This means not just adopting AI tools, but also fostering a culture of innovation and ethical decision-making.
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The world of AI is constantly evolving, and it’s natural to have questions. What are your biggest challenges and opportunities when it comes to AI in your business? I’d love to hear your thoughts and discuss how we can navigate this exciting landscape together. Connect with me to continue the conversation, and follow me for more updates and insights on AI’s impact on business.
Interested in booking Mark Kelly for a presentation on AI and its impact on your industry? Get in touch today to discuss your event needs.
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