AI Is Talking – Are We Listening? Why Transparency Matters
We’ve all heard it – that automated voice saying, “This call may be recorded for quality and training purposes.” We barely register it anymore when calling our bank, sorting insurance, or paying a bill. It’s become background noise. In a recent panel session at the Convention Centre in Dublin Mark Kelly provided his insights to how customers will feel more comfortable with AI once they are told when they are interacting with AI.
But as AI Keynote speaker Mark Kelly highlights, a shift is happening. AI isn’t just listening in for training; increasingly, AI is the entity we’re speaking with. It’s engaging with us, answering our questions, and processing our requests.
The problem? Not every company is upfront about this. When you’re interacting with an AI, shouldn’t you know? Kelly argues forcefully that yes, you absolutely should. Hiding the fact that a customer is engaging with AI is simply wrong.
Think about it: this AI is acting as an extension of the company’s brand. In many ways, it’s fulfilling the role of an employee. Transparency isn’t just polite; it’s crucial for maintaining trust.
We saw a vivid, albeit different, example of mismatched expectations recently with the “Willy Wonka Experience” in Glasgow. Generative AI was reportedly used to create enticing promotional images that painted a picture far removed from the disappointing reality. The result? Outrage, disappointment, and even police intervention. While not a direct AI interaction failure, it’s a stark reminder of the backlash when expectations, often digitally set, aren’t met.
How do we avoid this pitfall in AI interactions? Kelly suggests clear signposting. This could include:
- Explicit statements: Clearly indicating when a user is interacting with an AI.
- Watermarks: Identifying AI-generated content or images.
- Citations: Acknowledging where AI tools were used in creating information.
- Clear Policies: Having accessible policies explaining how and when AI is used.
Ultimately, people become more comfortable with AI when they understand how and when it’s being used. Honesty about AI interaction isn’t just an ethical necessity; it’s fundamental to building the user trust required for these powerful tools to be truly effective and accepted. As AI becomes more integrated into our lives, hiding it isn’t an option. Transparency is key.
Transform Your Organization’s AI Ethics Today
Ready to navigate the complex ethics of AI implementation with confidence? Mark Kelly’s dynamic keynotes deliver actionable insights that help organizations build trust through transparency while maximizing AI potential.
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AI ethics, transparency, Mark Kelly, keynote speaker, AI implementation, trust building, customer experience, business ethics, digital transformation, AI disclosure
