Case Study: AI Workshop for Aftenposten Norway by Mark Kelly
Event: AI Workshop for Creative and Professional Workflows
Date: 21st September 2024
Location: Marlin Hotel, St. Stephen’s Green, Dublin, Ireland
Host: Mark Kelly, AI Expert, Founder of AI Ireland
Attendees: Aftenposten Norway
AI Workshop Overview
Mark Kelly, a renowned AI expert and founder of AI Ireland, hosted an AI workshop at the Marlin Hotel in Dublin, Ireland, on 21st September 2024. The event, organised for professionals from Aftenposten Norway, focused on practical applications of AI tools in creative and professional workflows. The hands-on workshop provided insights into AI history, prompt engineering, and the latest AI tools such as ChatGPT, Canva, Midjourney, and Claude.
Workshop Objectives
This full-day workshop aimed to:
– Provide participants with a comprehensive understanding of AI history and its relevance to today’s industries.
– Explore cutting-edge AI tools that can enhance creativity and professional workflows.
– Teach practical skills for effective AI prompt engineering with tools like ChatGPT, Claude, and Midjourney.
– Discuss the ethical implications of AI, including copyright and intellectual property considerations.
– Facilitate interactive hands-on sessions where participants applied AI to content creation, brainstorming, and problem-solving.
AI Workshop Agenda
9:30 AM – 9:45 AM: Registration and Welcome
Participants arrived, registered, and enjoyed tea and coffee before the session began.
9:45 AM – 10:45 AM: Session 1 – Introduction to AI
Mark Kelly kicked off the workshop with an introduction to the history and evolution of AI. Participants learned about key AI milestones, the development of AI models like ChatGPT and Claude, and how these technologies impact industries like media and business events.
11:00 AM – 1:00 PM: Session 2 – AI in Everyday Life and Work
This session explored how AI is already transforming everyday tools used by professionals and creatives, such as Adobe, Apple, and Google. Participants engaged in discussions on AI’s potential to reshape industries, and Mark Kelly presented case studies showing AI’s impact on workflow optimisation and creative problem-solving.
1:30 PM – 2:00 PM: Session 3 – Effective Prompt Engineering for AI Tools
Mark led a practical session on how to use effective prompts to maximise AI’s potential. Participants practised creating AI-generated content using tools like ChatGPT and Midjourney. The hands-on exercises provided valuable insights into overcoming creative blocks and enhancing brainstorming sessions through AI-driven solutions.
2:00 PM – 3:00 PM: Session 4 – AI Tools for Creativity and Workflow Efficiency
Mark introduced participants to leading AI tools like Canva, Opus Clip, Perplexity, and Midjourney. Live demonstrations showed how these tools can be integrated into creative processes for generating content, design, and marketing materials. Participants had the opportunity to test these AI tools for real-time content creation, enhancing their professional workflows.
3:30 PM – 4:15 PM: Session 5 – Incorporating AI into Your Workflow
The final session focused on how AI can streamline collaboration and enhance creativity in team settings. Participants engaged in a group exercise to develop creative solutions using AI tools, illustrating how AI can be integrated into professional environments for efficiency and innovation.
Key Takeaways from the AI Workshop
1. Comprehensive Understanding of AI: Participants left the workshop with a deep understanding of AI, its history, and how it can be applied in creative and professional workflows.
2. Practical AI Tools: The hands-on nature of the workshop allowed attendees to experiment with AI tools like Canva, Opus Clip, and ChatGPT, gaining valuable skills that can be directly applied to their work.
3. Effective Prompt Engineering: Mark taught participants how to create effective prompts for AI tools, significantly enhancing the outcomes generated by tools like ChatGPT and Midjourney.
4. Ethical Considerations in AI: The workshop also touched on important ethical concerns related to AI, including copyright and intellectual property, providing participants with a responsible framework for AI use.
5. AI for Workflow and Collaboration: Participants gained insights into how AI can improve collaboration and communication within teams, making creative workflows more efficient and streamlined.
Participant Feedback
“I recently had the pleasure of attending Mark Kelly’s course and I can honestly say it was an amazing experience!
Mark has an incredible ability to make complex concepts easy to understand. He combines theory with practical exercises that really help participants apply what they learn”.
Stale B
“Mark Kelly’s AI seminar was very engaging and gave a practical insight into a selected set of useful AI tools and how to use them in different work tasks”.
Ingrid
“Dear Mark,
I want to extend a sincere thank you for the incredible session on AI. Your expertise and ability to break down complex concepts made a real difference, and it was clear how much time and thought you put into making the session both engaging and informative.
Your insights sparked new ideas and inspired us to think more deeply about the potential of AI in our work. We’re truly grateful for your contribution and the impact it has had on the team.
Thank you once again for sharing your knowledge with us and for leading such an enriching session. We’re excited to see how we can apply what we’ve learned moving forward”.
Per
Conclusion
Mark Kelly’s AI workshop in Dublin was a powerful learning experience for the participants from Aftenposten Norway. Through a combination of foundational AI theory, practical hands-on sessions, and real-world case studies, the workshop offered actionable insights into how AI can be integrated into creative and professional workflows. Attendees gained valuable skills in prompt engineering, content creation, and AI tools that they can now apply to enhance their work processes.
For more information on AI workshops or to book Mark Kelly for your organisation, visit [Mark Kelly AI Workshops]
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