Title: Why I Treat AI Like a Strategic Thinking Partner
By Mark Kelly, AI Speaker
AI isn’t just a tool—it’s become part of how I think.
While the use of AI as a strategist is well documented, I find its real power lies in helping me see what I might be missing. Whether I’m preparing for an important meeting, solving a complex problem, or developing a new idea, AI provides a fresh set of eyes—and often, a fresh way of thinking.
Running a small business, you don’t always have access to a full advisory board. That’s where AI becomes invaluable. I like to think of it as my virtual council of experts—available 24/7, always ready to challenge my assumptions or sharpen my thinking.
Here are just a few ways I use AI strategically:
- To identify blind spots in my decision-making
- To surface contrarian or overlooked perspectives
- To recommend the next best step when I’m stuck
- To role-play as different types of experts (strategist, marketer, analyst, etc.)
And to get that kind of insight, I use a prompt like this:
🔍 My Go-To Prompt for Strategic Insight
“Act as my strategic advisor. Here’s the situation: [Insert your challenge, decision, or opportunity].
- What might I be missing or overlooking?
- What’s a contrarian or unconventional viewpoint I should consider?
- What’s the next best action I could take?
- If this were discussed by a strategist, a marketer, and an operations leader—what would each of them suggest?”
Whether you’re leading a team, running a business, or just trying to make better decisions faster, treating AI like a thinking partner can unlock real value. It won’t make the decision for you—but it will help you make a smarter one.
Want your team to think more strategically with AI?
I speak to leaders and organisations about how to turn AI into a trusted advisor, not just a tool.
📩 Book me for your next event, workshop, or strategy session – or connect with me directly on LinkedIn.
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Mark Kelly has delivered 300+ AI keynotes for boards, leadership teams and conferences, for clients including Microsoft, Meta and PwC. Find out more about Mark as an AI keynote speaker, or check Mark’s availability for your event.
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Mark Kelly delivers evidence-based AI keynotes and hands-on AI leadership workshops for boards, executive teams and conferences across Ireland and Europe.




